Irv struggles to bring his record label back from near death. He hopes to hit the jackpot with his number one artist, Ja Rule.

Irv is willing to go through all lengths to promote his artist Lloyd. He is so preoccupied with work, Irv is unable to talk to his daughter.

Murder Inc tracks Lloyd's album number closely as they compete for the number one position. Meanwhile, the family attends Sonny's football game.

Irv steps outside his comfort zone when he signs new artists Flashy and pop star Vanessa Carlton. Meanwhile, Deb tries to meet new men.

Irv gets distracts as he chooses to go out clubbing and hitting on women instead of finding a single for Ja. Deb decides to confront him.

Irv takes Ja into the studio to make a new hit, and Deb realises that their relationship won't ever be the same again.