The Gruen Transfer

Name: The Gruen Transfer
Released: 2008-05-28T07:00:00.000Z
Cast: Russel Howcroft, Todd Sampson, Russel Howcroft

TV Show · Documentary

Studio-based, funny, fast and factual series that deconstructs the advertising that swirls through every aspect of our lives. Due to the digital revolution, every surface and medium is potential advertising space, so the industry has had to get smarter, sneakier and even more inventive than ever before.

2008 · 30m

Starring Russel Howcroft, Todd Sampson, Russel Howcroft

EPISODE 1

Beer

Wil and the panel discuss beer ads; two agencies pitch whale meat to Australians and the 'Dove Evolution’ ad is nominated for Ad of the Week.

30m
EPISODE 2

Undies

Wil and the panel discuss underwear advertising; two agencies pitch holidays in Baghdad and the panel look at endorsement opportunities for Melbourne underworld identity, Carl Williams.

31m
EPISODE 3

Banks

Wil and the panel discuss bank advertising, two agencies offer alternative pitches for celibacy and the Chevy Tahoe commercial is nominated for Ad of the Week.

28m
EPISODE 4

Chocolate

Wil and the panel look at the techniques involved in selling chocolate; two agencies pitch to sell the Australian Democrats, and Head and Shoulders shampoo is deconstructed in Ad of the Week.

26m
EPISODE 5

4WD

Wil and the panel look at ads for 4WDs, two agencies pitch to promote plastic bags and the Ad of the Week looks at a confronting UK campaign to end sex slavery.

27m
EPISODE 6

Feminine Hygiene

The panel deconstructs the advertising of feminine hygiene products; two agencies pitch to promote child labour and the effectiveness of celebrity endorsements is examined in Ad of the Week.

27m