The Gruen Transfer

Wil and the panel discuss beer ads; two agencies pitch whale meat to Australians and the 'Dove Evolution’ ad is nominated for Ad of the Week.

Wil and the panel discuss underwear advertising; two agencies pitch holidays in Baghdad and the panel look at endorsement opportunities for Melbourne underworld identity, Carl Williams.

Wil and the panel discuss bank advertising, two agencies offer alternative pitches for celibacy and the Chevy Tahoe commercial is nominated for Ad of the Week.

Wil and the panel look at the techniques involved in selling chocolate; two agencies pitch to sell the Australian Democrats, and Head and Shoulders shampoo is deconstructed in Ad of the Week.

Wil and the panel look at ads for 4WDs, two agencies pitch to promote plastic bags and the Ad of the Week looks at a confronting UK campaign to end sex slavery.

The panel deconstructs the advertising of feminine hygiene products; two agencies pitch to promote child labour and the effectiveness of celebrity endorsements is examined in Ad of the Week.