Adapted from the best-selling eponymous novel by Sebnem Burcuoglu, the movie tells how the women of Turkey are programmed more or less from birth to find a husband. Take Efsun (Ezgi Mola): here’s a 30-year-old looking for true love, affection and honesty but, unlike other girls, she’s unversed in the art of fakery, giving attitude and twisting guys around her little finger. Consequently, she hasn’t had a single serious relationship to date. As for her family in Izmir, they know everything there is to know about being a woman and are determined to teach Efsun. So, in the end, Efsun delivers herself into the hands of Turkish girls. When, after giving her a total makeover, Efsun’s family are preparing to present her to suitable candidates, Efsun suddenly finds herself face to face with Sinan (Murat Yildirim), the high-school sweetheart she has never been able to forget...