Elizabeth Penn Payne

Betty has always dreamed of working in the publishing world, but it seems as though there's no place for the non-thin and non-beautiful in the business. People already have their minds set in the idea that beautiful women are only the thin and perfect! Betty really wants a job in that wonderful, yet cruel, world. But can she really find a place in it?

Betty uses her Queens connections to lure big time photographer Vincent Bianchi to shoot for the magazine. When Bianchi insists that Betty meet him at a posh restaurant, she gets a makeover but things don't quite turn out as planned. In the mean time, Bradford tries to get his hands on Fey Sommers' death car and Wilhelmina primps for a big date.

It's Halloween and Betty is in for a series of frightful experiences, ranging from showing up dressed for the Mode costume contest until she learns that there isn't one, to dealing with her growing attraction to Henry, and tracking down a watch Daniel left at one of his many girlfriends' apartments, but can't remember which one. Meanwhile, Daniel pays a visit to his mom in rehab, and Wilhelmina is horrified to learn that she can't fit into a designer gown.

Betty loses a book, which is the complete new edition of the magazine and is containing un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press. Meanwhile, Wilhelmina plots to use the snafu to bring Daniel down and Bradford Meade secretively inquires about Fey Sommers' final effects.

After Mode is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread as Mode's deadline looms, and Betty's nephew, Justin, is oblivious to the turmoil as he spends a day at the magazine for a class project.