The Fashion Hero

An intensive round of blind speed-dating with four internationally celebrated fashion designers.

The participants are sent to a private island to take on a grueling obstacle course.

An overnight camping retreat, without running water, electricity or plumbing.

The participants must create a commercial spot to endorse an unconventional product, showing them that unconventional is the new convention. The participants visit a Montreal thrift shop and have only $25 to put together an outfit, and remain fashionable to impress the designers.

Some participants walk the runway, while the others cover the event as fashion reporters.

The participants must come up with a creative message for The Fashion Hero.