A plain, young woman becomes an executive assistant in the high-fashion world; however, her employer wants to make sure that her first week on the job will be her last.

Betty loses a book, which is the complete new edition of the magazine and contains un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press.

Betty uses her Queens connections to lure big time photographer Vincent Bianchi to shoot for Mode, but when Bianchi insists that Betty meet at a posh restaurant, she feels pressured to get a makeover, only things don't quite turn out as planned. Meanwhile, Wilhelmina prepares for a big date, and Bradford tries to get his hands on Fey Sommers' `death car'.

When `Mode' is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag during happy hour and that their jobs will be history if anyone finds out. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread.

It's Halloween and Betty is in for a series of frightful experiences, from showing up dressed for the `Mode' fancy-dress contest - only to learn there isn't one, to dealing with her growing attraction to Henry - while a jealous Walter fumes - and worst of all, tracking down a watch Daniel left at one of his many girlfriends' apartments (he just can't remember which one). Meanwhile, Daniel pays a visit to his mother in rehab.

Daniel falls in instant lust with a mysterious beauty he sees in the `Mode' lobby and asks for Betty's help in finding out the lady's identity. Meanwhile, Betty and Hilda scramble to raise cash when they get some unexpected news, and Wilhelmina must deal with an unexpected house guest: her daughter.