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Jeff Kwatinetz

Jeff Kwatinetz

Jeff Kwatinetz (born April 15, 1965) is an American entertainment industry executive. He is the former CEO of The Firm, a media production and talent management company in Santa Monica, California, and current COO of CubeVision, the film and television production company he runs with his long-term partner Ice Cube. He is also the co-founder of Big3, a 3 on 3 professional basketball league.