In 1993, a group of suburban Illinois moms discovered a new line of small plush creatures from Chicago-based toy manufacturer, Ty Warner. Their rapidly growing collection helped launch a craze that, aided by the burgeoning power of the internet, took the world by storm. But what started as a savvy business investment for some, soon bankrupted others, and the resulting "Beanie Bubble" ended the fastest-growing and most prolific fad of the '90s. Combining never-before-seen interviews with nostalgic archival footage, Beanie Mania charts the origins of a frenzy that forever shaped the lives of those at its center – and the lovable stuffed animals that started it all.
