Bread

Once merely a basic foodstuff, bread has now become a brand-name product with ever more varieties and suppliers. But do we know what we are actually eating every day? The film BREAD takes us on an enlightening journey into the world of bread and its production today. We meet traditional artisan bakers and cereal farmers who can vouch for quality and sustainable ingredients. Director Harald Friedl also shows us the baking factories of transnational food corporations, who go to great technological lengths on their mission to recreate authentic taste. Industrially produced bread is fast becoming an artificial product. How can the craft of baking survive? And what will the bread of the future be like?