Gary Vaynerchuk (born Gennady Alexandrovich Vaynerchuk; commonly known by his alias Gary Vee) is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.