A 44-year-old man is pressured to rebrand himself when his agency hires young creative directors to evolve the company.

Thom gets a lesson in corporate America involving German pornography; the Swedes push a new campaign; Lee's mother sends Julius a package.

Thom receives differing ideas on the meaning of suffering after Julius gets ill; MGT departments begin downsizing.

Thom is overrun by jerks; the Swedes emasculate Thom at work; Jonathan introduces the official Nazi handbook at a meeting; Julius is suspended.

When Thom misses a morning meeting, Gottfrid questions his priorities; Lee finds a new studio with a Holocaust survivor for a landlord; Thom's train kills a commuter.

Thom takes over a campaign and consoles Larry; Lee goes into a tailspin over a new store at the mall; the Swedes try to steal Lorna.