Professor Molly Bishop Shadel details the components of ethos and explains their significance in generating trust, understanding, and support from audiences.

Professor Molly Bishop Shadel explains the role of pathos in making a speech a success. In essence, she sheds light on the significance of building a relationship with the audience, creating a receptive frame of mind, and avoiding negative emotions.

Professor Molly Bishop Shadel addresses the role of logos, or logic, in public speaking. She explains why engaging the audience and making articulate arguments are a must.

Professor Molly Bishop Shadel explains the specifics of logical fallacies, or flaws in reasoning, and how to overcome them to become a better speaker.

Professor Molly Bishop Shadel explains the specifics of propaganda, whether deliberately false or misleading rhetoric, and how to overcome it.

A breakdown of the speech writing process, and the common pitfalls and opportunities in the field. An ideal speech must establish credibility and amicability, grab the audience's attention, and articulate the central premise.