Facebook: Cracking the Code
Movie · Documentary

What Facebook really knows about you. "What's on your mind?" It's the friendly Facebook question which lets you share how you're feeling. It's also the question that unlocks the details of your life and helps turn your thoughts into profits. Facebook has the ability to track much of your browsing history, even when you're not logged on, and even if you aren't a member of the social network at all. This is one of the methods used to deliver targeted advertising and 'news' to your Facebook feed. This is why you are unlikely to see anything that challenges your world view. This feedback loop is fuelling the rise and power of 'fake news'. "We're seeing news that's tailored ever more tightly towards those kinds of things that people will click on, and will share, rather than things that perhaps are necessarily good for them," says one Media Analyst. This information grants huge power to those with access to it. Republican Party strategist Patrick Ruffini says, "What it does give us is much greater level of certainty and granularity and precision down to the individual voter, down to the individual precinct about how things are going to go." Resultantly, former Facebook journalist, Adam Schrader thinks that there's "a legitimate argument to this that Facebook influenced the election, the United States Election results."

2017 · 41m
Starring Sarah Ferguson, Peter Greste, Dr. Suelette Dreyfus
Director Peter Greste

Trailers

  • Facebook: Cracking the Code
    Special Interest

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Cast & Crew

  • Sarah Ferguson
    Self
  • P‌G
    Peter Greste
    Self
  • D‌S
    Dr. Suelette Dreyfus
    Self
  • Mark Zuckerberg
    Self
  • P‌G
    Peter Greste
    Director
  • J‌C
    Janine Cohen
    Producer
  • L‌B
    Lin Buckfield
    Producer

About

Facebook: Cracking the Code

Documentary

What Facebook really knows about you. "What's on your mind?" It's the friendly Facebook question which lets you share how you're feeling. It's also the question that unlocks the details of your life and helps turn your thoughts into profits. Facebook has the ability to track much of your browsing history, even when you're not logged on, and even if you aren't a member of the social network at all. This is one of the methods used to deliver targeted advertising and 'news' to your Facebook feed. This is why you are unlikely to see anything that challenges your world view. This feedback loop is fuelling the rise and power of 'fake news'. "We're seeing news that's tailored ever more tightly towards those kinds of things that people will click on, and will share, rather than things that perhaps are necessarily good for them," says one Media Analyst. This information grants huge power to those with access to it. Republican Party strategist Patrick Ruffini says, "What it does give us is much greater level of certainty and granularity and precision down to the individual voter, down to the individual precinct about how things are going to go." Resultantly, former Facebook journalist, Adam Schrader thinks that there's "a legitimate argument to this that Facebook influenced the election, the United States Election results."

Information

Studio
Journeyman Pictures
Released
2017
Run Time
41 min
Rated
15
Region of Origin
Australia
© 2017 Journeyman Pictures

Languages

Original Audio
English
Audio

English (AAC)

Subtitles

English (CC)

Accessibility

Closed captions refer to subtitles in available languages with the addition of relevant non-dialogue information.
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  • Armenia
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