Analyzing the pyramid scheme LuLaRoe, a life-ruining clothing company.
EPISODE 1
Start Up
Mark and DeAnne Stidham share their life story and detail the founding of their billion-dollar clothing empire LuLaRoe, that began as an explosive startup.
EPISODE 2
Show Up
Mark and DeAnne expand into an office space in Corona, CA; employees Derryl, LaShae, Iliana and Sam detail the company's odd and dysfunctional culture; Mark spearheads a mad dash to onboard as many retailers as possible.
EPISODE 3
Blow Up
As LuLaRoe reaches peak euphoria, retailers begin to notice a dark side; despite outwardly preaching a feminist message, LuLaRoe culture proves to be a true patriarchy at heart; women are pushed to involve their husbands in their businesses.
EPISODE 4
Toe Up
Retailers wake up to the reality of the company they work for; with a litany of problems and significantly less pay, retailers leave the company in droves; various entities file dozens of lawsuits against LuLaRoe.
Deanne Stidham
Mark Stidham
Jenner Furst
Julia Willoughby Nason
Blye Pagon Faust
Cori Shepherd Stern
Mike Gasparro