The first episode shows how Brazil's political, social and economic transformations from the late 1950s to the late 1970s were captured by the country's nascent advertising industry.

The second episode follows an unforgettable decade for society and the advertising industry in Brazil. Twenty years after the military coup, the country has a civilian president again. The advertisement shows a young and happy Brazil.

The third episode shows how a country that lived on a permanent economic and social roller coaster was able to produce some of the best advertising campaigns in its history, with catchphrases that entered the country's daily life.

Brazilian advertising enters the new century while witnessing a changing of the guard among its main creatives.

In the last episode, the series reflects on an increasingly digitized society, segmented into bubbles of culture and behavior, and with TV losing ground to cell phones and computers. Advertising has only one alternative: to reinvent itself.