Mark and DeAnne Stidham share their life story and detail the founding of their billion-dollar clothing empire LuLaRoe, that began as an explosive startup.
Mark and DeAnne expand into an office space in Corona, CA; employees Derryl, LaShae, Iliana and Sam detail the company's odd and dysfunctional culture; Mark spearheads a mad dash to onboard as many retailers as possible.
As LuLaRoe reaches peak euphoria, retailers begin to notice a dark side; despite outwardly preaching a feminist message, LuLaRoe culture proves to be a true patriarchy at heart; women are pushed to involve their husbands in their businesses.
Retailers wake up to the reality of the company they work for; with a litany of problems and significantly less pay, retailers leave the company in droves; various entities file dozens of lawsuits against LuLaRoe.
Julia Willoughby Nason
Blye Pagon Faust
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