When the kill count of a mass-murdering arsonist active in a small town reaches 31, the BAU are called in.
Midge takes the stage for a foreign audience, while Abe and Rose find themselves in a new world. Susie experiences the repercussions of having a bad reputation in the business, as Joel regroups after quitting his job.
Devon is concerned when a mother's complaints go unaddressed after her delivery, and he pushes Bell to take drastic measures.
Will and the staff are questioned by a lawyer; an on-air remark gets Will pulled from Sept. 11 anniversary coverage; Jim volunteers to cover for a reporter on the Romney campaign; Neal investigates the beginnings of Occupy Wall Street.
A tip on a story that will cripple the network begins to become more real; MacKenzie and Sloan continue to push Will; Don urges Will to advocate for Troy Davis; Maggie gets an assignment that she has been begging for; Neal is arrested on Wall Street.