Marcel Bezençon

Marcel Bezençon was a Swiss journalist, media executive and the director of the European Broadcasting Union between 1954 and 1970. In 1955, he conceived the idea of the Eurovision Song Contest, based on the famous Sanremo Music Festival. Bezençon graduated with a degree in art history from the University of Lausanne in 1932, and then started work as a freelance art and theater critic before becoming editor of the newspaper Feuille d'Avis.