Caroline drags Max to a cake-decorating class to increase their skill level and learn how to make more attractive cupcakes for their business.
Barry Kripke expresses interest in Amy while leading a fencing lesson for the guys. When Stuart tries to attract female customers to the store, Penny, Amy and Bernadette help out.
Stew is worried that Dean Sr's anger problems will hurt his case, and they decide to put it to a focus group. Before long, the entire family gets caught up in the feedback of how they are perceived by others.