Big Data: How Data Analytics Is Transforming the World

Sample the tremendous scope and power of data analytics, which is transforming science, business, medicine, public policy, and many other spheres of modern life. Investigate why this revolution is happening now, and look at some common misconceptions about data analysis.

Data analysis is not just for large organizations and large datasets; it's also for the average person. Learn how to put data to work in your own life - from charting your cell phone usage to personalizing your medical care or improving your exercise routine.

Today's data users often feel like they're drinking from a fire hose of information. Investigate strategies that help manage the data deluge, and learn efficient ways to think about data that separate what's genuinely useful from what can be strategically ignored.

Humans are experts at pattern recognition, which is a key skill in data analysis. But when are patterns real and when are they imagined? Study some surprising correlations between apparently unrelated phenomena, asking whether there is a cause-and-effect relation or mere coincidence is involved.

Algorithms - rules to follow for solving problems - are the secret of managing huge datasets. Start by looking at simple algorithms, including an amazingly effective sorting procedure that you can perform by hand. Then see how these concepts apply to more complex problems, such as web search engines.

Study what happens after you gather data. It must first be stored, then organized, integrated with data from other sources, and analyzed. Now you are ready to act on the information that the data provides. Determine how this cycle works in practice, and uncover some hidden pitfalls.