With a prize of £20,000 up for grabs, two families compete by answering questions hidden within a montage of moving images. To win the cash, contestants shout the answers displayed on TV screens. For every category they get right, they move further up the money ladder, but the families have to bank as much cash as possible and avoid crashing out. With a chance to quadruple their money, the winning family will have 60 seconds to successfully answer questions correctly. If they fail, they walk away with nothing.