For the first time we get exclusive access into Asprey: jewellers to the Royal family since Queen Victoria's reign. On one of London's most prestigious streets stands a British institution that's been trading its brand of luxury for over 230 years. Popular with super-rich clientele who's desire for the finest quality along with a personalised service means that they are willing to pay a painfully high premium to buy into the brand. With exclusive access we'll follow the fortunes of the staff, the store and its customers over one summer. We see the upstairs-downstairs world of the super-elite and the people who serve them. The story will be centred on the five floors of the Asprey building on New Bond Street.