Oltre il Marketing

Name: Oltre il Marketing
Released: 2026-04-02T00:00:00.000Z

TV Show · Special Interest

In a world saturated with messages, content, and strategies, Beyond Marketing is a four-episode docuseries that goes beyond the traditional rules of communication to reveal what truly makes a brand unique, memorable, and global.

2026 · 49m

EPISODE 1

Oltre il marketing Linguistic intelligence, perception, values: building authority, uniqueness, and recognizability.

In Forte dei Marmi, at the former Villa Agnelli, Paolo Borzacchiello reveals the power of words in brand storytelling and the role of transferring authority. In Milan, with Luca Mazzucchelli, we explore personal branding and the power of content to stand out in a hyper-connected and conformist world.
EPISODE 2

Oltre il Marketing Social Media and Digital Marketing: Strategy and Impact That Makes a Difference

In Rome, we discuss digital and social impact with Luca La Mesa, analyzing the success of Lino Banfi. In Milan, Lorenzo Ruzza.
EPISODE 3

Oltre il Marketing: Public Relations and Newsworthiness: Seizing Space Where It Really Matters

Barbara Carfagna guides us through newsworthiness and the risk of buying media space instead of seizing it. Giuseppe Cruciani reveals the power of radical communication, capable of polarizing, captivating, and influencing the public.
EPISODE 4

Oltre il marketing From Tuscany to the world: three brands that have become global

Three iconic stories: Tommaso Mazzanti with Antico Vinaio, a brand valued at half a billion; Italo Fontana of U-Boat, the Italian excellence of fine watchmaking worn by Hollywood stars; and Mirko Buffini, the Italian nose conquering global boutiques.

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Oltre il Marketing

Season 1

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