Super Fails

When Mark Zuckerberg launched the metaverse it was going to revolutionise our lives. Except it didn’t. How Zuck made the embodied internet so uninspiring.

It's 2021, you're sitting in front of your PS4, the download is almost complete. And it's finally here: Cyberpunk 2077. Only 10 years in development by a renowned studio, incredible promises and 8 million pre-orders. What could possibly go wrong...?

The Segway revolutionised our world, right? After incredible hype around its launch in 2001, many quickly realised that an expensive, unreliable, and arguably dangerous mode of transport wasn’t all it was cracked up to be.

In 2021, something incredible happened: modest private investors took on the powerful Wall Street hedge fund giants. Their weapons: a financial YouTuber in a cat jumper, a toxic subreddit and an ever-growing following.

Germany: beer, sausages, and Volkswagen? When the German car maker wanted to build a clean diesel engine to conquer the US market, they didn’t. Instead they cheated on the emissions tests.

When Adidas made its partnership with Kanye West official in 2016, the brand hoped to redefine the future of sneakers and beat sworn enemy Nike. But at the time, who could have known that Kanye would go off the rails?