Big Pharma: Market Failure
Big Pharma: Market Failure makes an effective business case for realizable change. It digs deep to answer key questions. How much do pharma companies really spend on research and development of truly innovative drugs? Do free market principles impact on drug prices and help control cost? Do the normal rules of business apply to the pharma industry? How do TV ads impact consumers and doctors?
Starring Gerald Friedman, Donald Light, Wendell Potter
Director Vincent Mondillo