S1, E1: Walt Disney forms WED Enterprises for the purpose of building his dream - Disneyland. The Imagineers start a playful culture of making make believe believable. They discover and formulate a set of design principles that transport people from their everyday lives to lands of imagination. These places appeal to everyone, not customers, but Guests with a capital G. The original hand-picked band of Imagineers apply their moviemaking techniques to a three-dimensional space. Walt knows - if your eye sees something, your feet will follow. A park with themed environments, faithful to a story, has never existed before, creating a grand illusion. Disneyland achieves meteoric success, and a theme park industry is born. Walt Disney vows that, unlike a film which gets completed, Disneyland will never be finished as long as there is imagination left in the world. Embarking on a secret mission, Walt starts buying land in central Florida for a mysterious “Project X.” Applying the knowledge from the previous decade to conceive long term future plans, he lays the foundation for expansion but tragically passes away before constructions begins. Stunned, the Imagineers stop to catch their breath. The story of ingenuity might end here. Will there ever be another visionary like Walt Disney?