The Ritual

The lights go red and 22,500 people start chanting "S-T-L" in unison. Everyone together. All for CITY.

Get to know how a giant railroad spike unifies Atlanta United and their fans before home matches—and how it inspires a postgame honor.

A crazy idea came to life when Timber Jim brought a chainsaw to Timbers matches as a way to celebrate with the community.

The iconic echo of 1642’s bell. The unifying songs of Collectif Impact. Behind each net, Montréal’s supporter groups build bonds and a home edge.

A drum representing the heartbeat of a diverse, creative city kicks off each match—uniting club and fans.

On Matchdays, a fiery tradition is lit in Chicago. Prior to our player procession, our fans initiate a ritual: "Sound the Alarm"