Life smiles at Dino Fabrizzi (Kad Merad), a cool forty-two-year old Italian. Not only is he the most successful salesman at the Maserati dealership in Nice but he has had a steady (and hot) relationship with Hélène, his girlfriend, who is beginning to contemplate marriage. To crown it all he is nearly certain to land a senior position at the dealership. But there is a tiny wee problem. The funny Italian is not Italian at all! His real name is Mourad and he is actually of Algerian origin. So, when to please his father (who does not know his son pretends to be Italian), he promises him to celebrate Ramadan he is bound to get into serious trouble...