This documentary series delves into the world of extravagant and glamorous childrenswear, a business believed to be worth £5 billion a year. More and more parents every year are spending outrageous amounts of money on their kids' wardrobes and beauty routines. The mums and dads on the show go to extreme lengths to dress up their little ones, from covering dummies with crystals to buying designerwear months in advance. But it doesn't stop at the clothes; some of these toddlers are made over with hairpieces, cosmetics and spray tans.