A recognised leader in the car customisation business for more than two decades, Will Castro Designs, is always bustling with big-time clients looking to drive off in one-of-a-kind vehicles. In each episode of this series, filmed at the company's Long Island, New York, shop, owner Will Castro and his crew deliver the goods to a different sports or entertainment celebrity, a clientele that includes LeBron James, Carmelo Anthony, CC Sabathia, Donald Trump, 50 Cent, and Pamela Anderson. Cameras capture the process, from design and tear down to the build and reveal of four-wheeled works of art.