Coco Chanel

Gabrielle Bonheur "Coco" Chanel was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with popularizing a sporty, casual chic as the feminine standard of style. This replaced the "corseted silhouette" that was dominant beforehand with a style that was simpler, far less time consuming to put on and remove, more comfortable, and less expensive, all without sacrificing elegance.