Gen-Z celebrities leave their city life for straw hats as they take on countryside life; they get sent to villages across Korea and swap their fancy breakfasts for meals cooked by grandmas; they face missions to become village ambassadors.

The city Gen-Z members head to Namsa Yedamchon village for a chance to become ambassadors while having a blast; joined by Han Bin and Matthew and the Chuu, they embark on an adventure, experiencing the village's healthy and therapeutic vibes.