In the late 1950s, the luxurious and prestigious atelier Velvet dominates the Spanish fashion scene. Alberto Márquez, the heir to the fashion empire, falls in love with Ana Ribera, one of the humble seamstresses who works in their fashion house. Their love goes against both their families' wishes and the social rules of the era, but their romance is soon cut short by fate. After the death of his father, Alberto feels it is his duty to take care of the family business -- even if it means sacrificing his feelings for Ana.