Tia Texada is an American actress and model. She is best known for her role as Sgt. Maritza Cruz on the NBC series Third Watch, and her recurring role as an undercover agent Ribera on The Unit for CBS. Other roles include, In Plain Sight, Saving Grace, Chuck for NBC, HBO's Mind of the Married Man, Everybody Hates Chris, The Amazing Spider-Man, Batman Beyond, Static Shock, Firebreather, and Handy Manny. She was the voice of Maybelline New York for 15 years, the number-one selling cosmetic brand in the world, appearing prominently in the brand’s "Maybe Shes Born With it... Maybe It's Maybelline" campaign, which was named Brand of the Year and Launch of the Year for Lash Sensational. She was the first female live announcer for the ESPY Awards, where she worked alongside Justin Timberlake, Jamie Foxx, LeBron James, and Samuel L. Jackson for seven years. She was the voice of the winning Golden Trailer award for RoboCop. She was the voice for launching Super Bowl 50 for The NFL Today on CBS, Flesh and Bone for Starz, Lindt Gold Bunny, Zales, Unstoppable Collection, JC Penney World Cup Soccer IS for Girls, World Series of Poker Lady Luck for ESPN, and the Skittles 'Taste the Rainbow' ad campaign.