S1, E1: The first episode of "Seduction in the City" introduces viewers to the world's first department store - created by the cunning and visionary 19th century French entrepreneur, Aristide Boucicaut. His new kind of enterprise changed not only his fortunes, but also the lives of women and modern society forever. Boucicaut's store, Le Bon Marche, situated on the left bank of Paris and engineered by the famous Gustave Eiffel, brought together a heady concoction of soaring space, iron balconies, stained glass windows, and luxurious merchandise, together with new ideas in retailing such as elegant displays, free entry and even, price tags. It was a huge success and Boucicaut's magnificent "cathedral of commerce" was very quickly copied all over the world. Stores like Selfridges in London, Myers in Melbourne and Macy's in New York developed the ideas further, craftily inventing ever more enticing ideas to lure in customers. Consumer culture is born.