Joe Cross

Joe Cross is an Australian entrepreneur, author, filmmaker, and plant-based diet advocate who promotes juicing. He is most known for his documentary Fat, Sick & Nearly Dead which covers his 60-day juice fast. He is the founder and CEO of Reboot with Joe, a health and lifestyle brand. Following the release of his documentary, Cross has published six books about juicing. His 2014 book The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing was a New York Times best-seller.