Nir Eyal

Nir Eyal is an Israeli-born American author, lecturer, and investor. He wrote Hooked: How to Build Habit-Forming Products, Indistractable: How to Control Your Attention and Choose Your Life and Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results, the latter of which debuted on the New York Times bestseller list upon publication.