Franquicieros

Daniel Arce, founder of Franquicias que Crecen, faces a dilemma: his office is too small, causing chaos and missed opportunities. His partners resist change. Meanwhile, the arrival of Cata, a new receptionist hired by his son Fermín, heightens tensions between them, as an indecisive entrepreneur delays opening a business once again.

Amid the chaos of the move, Janet tries to hold everything together: motherhood, the tension between Daniel and Marcelo, and her desire to find time for herself and return to tango. A franchisor arrives in crisis and, along with Julián, a rookie consultant, they face a rebellious franchisee. Meanwhile, Nora feels pushed aside by Cata, the new secretary, and looks for her place in the new office.

Martín sets up a welcome committee that falls apart when the brand owner notices the lack of interest from Nico, the son of Jorge-a man who wants his son to be a franchisee he isn't. As a mirror, Martín's life is also a façade on social media. Fermín seeks internal support to become a partner, while Daniel grapples with the idea and invites his daughter Lola to join the consultancy.

Ricky presents a client who lacks funds to open a store. Gloria suggests pairing her with one of her clients, though both come from very different worlds. Meanwhile, Fermín meets Ramiro, who proposes turning the consultancy into an AI app, sparking a new clash between Daniel and his son.

At his father's request, Fermín must advise a traditional eatery with strong Boca Juniors roots. His devotion to a rival club puts him in a tough spot, shaking his role at the consultancy and a deeply personal bond with his mother. Meanwhile, the arrival of Óscar, an old friend of Daniel, reopens past wounds and exposes family tensions, as Jan moves forward in a relationship with Ramiro.

Problems at the Chile office force Daniel to travel to find Jaime, a representative who neglects clients and mocks him online. As he fixes the chaos, back in Buenos Aires Elena is shaken by an old friend's visit. In Daniel's absence, Fermín decides whether to stay at the consultancy or join Ramiro.