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Analyzing the pyramid scheme LuLaRoe, a life-ruining clothing company.

Documentary · 2021 · 45 min

Starring Deanne Stidham , Mark Stidham

EPISODE 1

Start Up

Mark and DeAnne Stidham share their life story and detail the founding of their billion-dollar clothing empire LuLaRoe, that began as an explosive startup.

44 min · 10 Sept 2021
EPISODE 2

Show Up

Mark and DeAnne expand into an office space in Corona, CA; employees Derryl, LaShae, Iliana and Sam detail the company's odd and dysfunctional culture; Mark spearheads a mad dash to onboard as many retailers as possible.

45 min · 10 Sept 2021
EPISODE 3

Blow Up

As LuLaRoe reaches peak euphoria, retailers begin to notice a dark side; despite outwardly preaching a feminist message, LuLaRoe culture proves to be a true patriarchy at heart; women are pushed to involve their husbands in their businesses.

45 min · 10 Sept 2021
EPISODE 4

Toe Up

Retailers wake up to the reality of the company they work for; with a litany of problems and significantly less pay, retailers leave the company in droves; various entities file dozens of lawsuits against LuLaRoe.

47 min · 10 Sept 2021

Deanne Stidham

Self
Mark Stidham

Self
Jenner Furst

Producer
Julia Willoughby Nason

Producer
Blye Pagon Faust

Producer
Cori Shepherd Stern

Producer
Mike Gasparro

Producer

Information

Studio: Amazon Studios
Released: 2021
Region of Origin: United States

Languages

Subtitles

English (United States) (SDH), and 34 more...

Accessibility

: Audio descriptions (AD) refer to a narration track describing what is happening on screen to provide context for those who are blind or have low vision.