S1, E5: Bob Iger, a master at nurturing creative talent and fostering relationships, takes over as CEO of the Walt Disney Company and makes employees enthusiastic again. Respecting Disney’s heritage but with his feet firmly planted in the future, Bob returns Imagineering to its founding principles while also modernizing the formula for a contemporary audience. By strategically investing in creative content, international expansion, and technology innovation, he sets the company up for long term success. Rapid advances in technology see the rise of interactivity as a key design element in Imagineering projects. The decade is a golden era of Imagineering, achieved by following Walt’s original commitment to human ingenuity and a promise that these parks will never be finished, continually pushing the limits of imagination.