Available on Hulu
S1, E101: n 2006, former NBA star Stephon Marbury endorsed a revolutionary low cost sneaker called Starbury. 15 Kicks revisits the Starbury sneaker’s altruistic mission and media frenzy. The film will highlight proponents and skeptics of the brand’s humble cost margin transitioning to the brand’s tumultuous discontinuation in 2009. In a world ruled by multi-million dollar sneaker endorsements, could a rising NBA basketball star and growing discount retailer successfully sell the $15 kick?
Sports · Jun 28, 2016 · 11 min