Dutch Bros. Coffee

S5, E8: Travis Boersma, co-founder and President of Dutch Bros. is going undercover as Sam Marshall, a reality show contestant trying to win money to open his own restaurant business. Travis started Dutch Bros. with his brother Dane in the early 90’s, since then, company has grown from a little pushcart in Grant’s Pass, Oregon to the largest privately owned drive-through coffee shop in the United States. In 2009, Dane lost his battle with Lou Gehrig’s disease, leaving Travis with the business. With 202 locations and over 2,000 employees, Travis wants to make sure that the culture he and Dane set up is being upheld across the company.