S1, E4: Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, a beauty retailer that delivers custom boxes of product samples to over a million subscribers every month. Katia is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site. Will Katia choose a more aggressive approach and risk affecting Birchbox’s relationship with its long-term customers?