시즌 3, 에피소드 5: Expecting his parents to arrive for dinner at any moment, Paul finally learns he has a new job. But instead of the independent feature film or television soap opera he was hoping for, it is to direct a film about airline seat belts. While waiting to see a TV commercial promoting his dad's big sale, Paul promises Burt that he and Jamie will be at the store to help out as always. Yet after seeing the commercial, Jamie decides to revive her public relations career and help her father-in-law. As Paul reluctantly proceeds with his film, Jamie throws herself into the project, getting a sandwich named after Burt, preparing press releases and hiring a celebrity guest, all to promote the sale. In fact, Jamie is so excited by the work that she decides to start her own P.R. business while still going to school. Yet, despite anything she says, Paul thinks she is simply doing it because he doesn't make enough money. Then, as everyone else arrives on time, Jamie worries when her celebrity, former New York Yankee Sloopy Dunbar, is late for the sale. When Burt mentions he is retiring, Paul excuses himself in order to avoid any discussion of his taking over the store. But Paul learns that he is giving it to Ira instead. And even though he didn't want the store in the first place, Paul is offended by not having it offered. Meanwhile, Sloopy finally arrives and demands his money up front before setting out to convince Fran to join him for a date. Sensing Paul is upset, Jamie convinces him to talk with his dad about it. Only then does Paul realize that Burt thinks he is too successful to ever want the store. Finally, as the sale and Burt's career both draw to a close, Fran joins Sloopy for dinner.