Rise of the Studios

S1, E3: Zukor proves that 'features' are the future of filmmaking, and Mary Pickford becomes 'America's Sweetheart'. William Fox creates his own movie star to counter Pickford, a seductress named Theda Bara. And the Warner Brothers try to make a 'serial'. But superstars like Pickford and Charlie Chaplin grow tired of being commodities and decide to form their own studio, United Artists.