S1, E5: With Bjorn as the new quarterback leading the team to victory, television contract negotiations are picking up again. As the stakes are raised and pressure mounts, Jim quickly realizes Glory's unofficial mascot 'Beer Knight' is a PR liability they can't afford. Ignoring protests from Bjorn, Jim bans the inebriated icon from all football games, sending Bjorn into an unrecognizable state of sobriety. Without the influence of beer or Beer Knight, Bjorn's performance on the grid iron instantly suffers.