الموسم 1، الحلقة 1: "Life on the road separates boys from men" is how our narrator Julian Richings puts it. This episode follows the Born Ruffians, a trio of young men in their early 20’s from Midland, Ontario as they tour through the United States on their way to Austin, Texas to play the South by Southwest music festival for the very first time. Along the way the boys must navigate the road, conduct interviews and play shows all while learning to deal with their newfound fans and the wanted and unwanted attention that brings. Born Ruffians: Starting as an indie rock band from the small town of Midland, Ontario, the Born Ruffians have come a long way. Comprised of Luke LaLonde (guitar, vocals), Mitch Derosier (bass) and Steven Hamelin (drums), the trio made their way out of Midland, and into Toronto where their popularity grew. Word of the Born Ruffians eventually made it over seas and caught the ear of UK label Warp Records. They were signed and released their first full-length album, Red, Yellow & Blue in 2008.