Smart, handsome, and charming, there is no one who could say no to college senior Sam. But when a surprise tuition bill leaves him thousands of dollars in the hole, Sam is forced to think outside the box. Convincing his three roommates they can make a killing exploiting the gullible church crowd, the guys start a sham charity and begin campaigning across the country, raising funds for a cause as fake as their message. But when sweet tour manager Callie, the object of Sam's affections, discovers their ruse, it's Sam's moment, alone in the spotlight, to decide what he really believes.