Forever Rich

In FOREVER RICH, Rich (Jonas Smulders) is an up-and-coming Dutch rap star celebrating the promise of a $3 million contract Sony has offered him. With metal front teeth, multiple tattoos, and manic self love, he has a concert before 10,000 fans lined up that night. He's left poverty behind for a swanky apartment with a girlfriend who has given him an infant son. Even his drunken mother wears jewelry and designer clothes. He has one problem. Everything he says and does demonstrates that he's an egomaniacal, clueless idiot and this state of affairs strongly points to the inevitability of negative consequences as the story builds. When he and his best friend-manager Tony (Daniel Kolf) are hijacked by a gang of masked young motorcyclists carrying machetes, Rich could be grateful his throat wasn't slashed. But the gang posts videos of the understandably fearful Rich shaking with the knife at his throat and instead of gratitude, he feels humiliated and angry. Once social media feedback suggests Rich is too White to be a real rapper and wasn't gangster enough to fight the gang off, he also becomes vengeful. From here on, every decision he makes underscores that he's every bit the inept idiot his best friend and girlfriend label him. He lies, threatens, puts his hands around the throat of a woman, threatens to kill someone, kidnaps, holds hostage, evades the police, beats someone, humiliates someone, and accidentally shoots someone. He also speaks inappropriately to kids about the importance of looking tough and making lots of money, all of his advice laced with curse words. In the end, his actions are financially rewarded.