Hoping to land a job at Brainstorm, a large Frankfurt advertising agency, Viktor Vogel (Alexander Scheer) makes an impression on the firm's marketing director, Johanna von Schulenberg (Maria Schrader). Hired to work on their new Opel campaign, Viktor is teamed with Eddie Kaminsky (Götz George), an aging creative director who takes a dim view of his new partner. That changes when Viktor comes up with a brilliant idea that Opel just loves. The problem is he stole the idea from Rosa Braun (Chulpan Khamatova), his video artist girlfriend. And now Viktor must choose between his career and Rosa, as he's sure she'll dump him as soon as she finds out.